James Lux Digital

Experience strategy and research for high-touch businesses

James Lux Digital helps owners and product leaders bridge the gap between their personal and digital client experiences.

  • Improve your UX

  • Deepen your client relationships

  • Grow your client base

Your personal interaction with clients is central to your business and can never be replaced by technological innovation

Work with James Lux Digital

  • I practice a research approach designed for high-touch businesses like yours. My method aligns business goals with client needs to help you create a seamless experience across your digital touchpoints.
  • I offer research solutions customized to work as either individual projects or an experience strategy. This modular approach adapts to your context and constraints.
  • I provide actionable insights with instructive documentation. You receive recommendations on how to apply research findings in a report tailored for you.
  • I am a research specialist, not a Jack-of-all-UX-Trades. I have a decade of UX and general research experience.
  • I support teams of all kinds from a UX team of one to a design department.


Schedule a FREE consultation to discuss the research solution that best fits your needs


Meet the founder of James Lux Digital

  • About Joelle

    I am a seasoned researcher with a decade of experience helping organizations with personalized and community-based customer service models improve their digital products and services.
  • My specialties are:

  • Experience Strategy
  • Risk mitigation and identifying opportunities using user research methodologies.
  • Research
  • Evaluative and foundational user research, competitive research, and market research.
  • Systems Thinking
  • Interpreting complex systems into digestible concepts.
  • Past roles have included working in Digital Media Services with Sotheby's New York, Prudential Financial, and a machine learning innovation lab at DBRS. Most recently I was a Vice President User Experience Research Lead with JP Morgan Chase.
  • I work independently or can join your internal research team to implement an existing research plan.
  • I am based in Brooklyn, NY and enjoy working remotely with geographically distributed teams.


Talk me about your research project


Create seamless experiences across your digital touchpoints

Conduct research to inform your service design, marketing, and internal documentation.

  • User Research

    Discover client experience issues and fixes.
  • Competitive Research

    Understand your competitors and market opportunity.
  • Technical Writing

    Create written resources for your product or service.

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Tell me about your research needs

Ready to make your digital touchpoints seamless and easy to use? Have questions about JLD services? Get in touch by filling out the form below.